Andrea Song

MYCO

Branding, Packaging Team Project
2024

2025 Young Ones ADC, MeritDerived from the Latin root for fungi, “MYCO” is a line of mushroom teas. Powered by adaptogenic mushrooms, MYCO is an energy boost, stress relief, and immune support, all infused with the free spirit of the 70s.

The packaging creates contrast between the experience of the exterior and interior—the outside highlights the logo and typography, while the inside is flooded with puzzles, activities, and diagrams relating to the health benefits of each type of tea. Hidden in the box is a link to a 70s-themed Spotify playlist for consumers to enjoy with their tea.


INSTRUCTOR
Justin Colt

TEAM
Elena Mehlman, Margaret Sun, Seungeun Andrea Song

SPECIAL THANKS
MFA Design, School of Visual Arts
SVA Visible Futures Lab

©2022—’26

NYC