Andrea Song

sassek

Branding
2024
 The Korean word “sassek (사색)” can be translated as “contemplation” or “deep reflection.” It embodies the act of thoughtful introspection, where one delves into profound ideas, emotions, or philosophical questions.

This modern cocktail bar showcases signature cocktails inspired by Korean traditional beverages. In a fast-paced world, Sassek offers a pause—a space where the timeless beauty of Korean heritage is reimagined for the present. With an extensive selection of Korean liquors and expertly crafted small plates, it delivers a rich and immersive drinking experience.



INSTRUCTOR
Justin Colt

SPECIAL THANKS
MFA Design, School of Visual Arts

©2022—’26

NYC